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The Brand Account - the center of brand marketing in Wechat Ecosystem 
品牌公众号 - 微信矩阵的中心，品宣&沉淀用户的场所

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WeChat Brand Account​

INFO

微信公众号运营

​品牌内容策划运营，Agency输出内容

Object 目的

- Accumulate user base

- Brand marketing: news feed for subscriptions

Budget 预算占比

10%

​Link 作品参考和链接

“茄皇冰雪节”！芝士仙子来啦！
前方高能！“茄皇圆宇宙”限量数字藏品来袭！
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As the brand base, there will be 3 main types news feed for our audience:
1.Branding 纯品宣:

- Branding communication feed
- Summarize of campaigns 
2.IP(mascot)building IP打造

- Picture story for brand mascot roleplaying what's "in" on the internet
- Chinese traditions and festivals 
3.Campaigns & user interactions 活动和粉丝互动

- Foreshow & previews
- Online lucky draw, etc
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