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WeChat Brand Account
INFO
微信公众号运营
品牌内容策划运营,Agency输出内容
Object 目的
- Accumulate user base
- Brand marketing: news feed for subscriptions
Budget 预算占比
10%
Link 作品参考和链接
As the brand base, there will be 3 main types news feed for our audience:
1.Branding 纯品宣:
- Branding communication feed
- Summarize of campaigns
2.IP(mascot)building IP打造
- Picture story for brand mascot roleplaying what's "in" on the internet
- Chinese traditions and festivals
3.Campaigns & user interactions 活动和粉丝互动
- Foreshow & previews
- Online lucky draw, etc
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