The project intro (with summarize in English)
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From Pixels to Playgrounds: Bringing 'The King of Tomato' to Life
Drawing on the vibrant spirit of our offline brand activities, we've crafted experiences that resonate well beyond the digital realm. Our focus? To create a tactile and immersive journey that invites our community to connect with "The King of Tomato" through interactive installations and memorable moments. This is where brand storytelling leaps off the screen and into the tangible world, fostering a powerful sense of belonging and brand loyalty.
Join us in this multifaceted campaign, where every element, from playful games to exclusive events, is designed with a single goal in mind: to weave our story into the fabric of everyday life and elevate the brand experience to new heights.
What's my role in this?
My main task list
1. Deliver the whole package of this event, along with the consulting & designing teams;
2. Write the execution manual to make sure this campaign is duplicatbal;
3. For allowing localization strategy, a material auditing manual is also required;
4. To supervise each campaign from planning to landing, including monitoring on-site (occasionally)
5. To get feedback and constantly make optimization actions.
6. Gather live materials for digital marketing uses.
Due to business ethics, this part will be briefly introduced, looking forward to discussing more in an interview.
Click to read more: The showcase from the brand's consulting agency - Spark Ad